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If your site crawls when a customer opens it on a phone, the cause is usually something you added yourself and can take back out. This guide walks through the common slowdowns on a Squarespace site and where to click to fix them. Squarespace is named here only to describe the editor; this guide is not made by, partnered with or endorsed by that company.
A phone has a smaller processor and often a weaker signal than the computer you built the site on. Everything the page has to download, decode and draw takes longer, so a banner that looks smooth in your editor can leave a customer staring at a blank screen.
Google describes a good loading experience as Largest Contentful Paint of 2.5 seconds or less, and calls it poor when the main content takes longer than 4 seconds. It also looks at layout shift, with 0.1 as the good mark, and responsiveness to taps, with 200 milliseconds as the good mark. Those are the targets to aim at as you clean things up.
Photos are normally the heaviest thing on a small business page, especially pictures straight off a phone or a camera. Resize and compress before you upload, rather than letting the page carry the full file.
In the editor, open each page, click an image block, then choose edit to replace the file with your lighter version. Banner and gallery images are worth doing first because they load before anything else.
A background video on the home page is the single easiest thing to get wrong. It downloads whether or not the customer watches it, and on a phone it often shows a dark rectangle while the rest of the page waits.
Open the section, click edit section, then the background settings. Switch the background from video to a single image. If you want to keep video somewhere, move it further down the page and let the customer press play.
Every extra section, slideshow, map embed, social feed, booking widget and chat bubble adds work for the phone. Scroll your home page on a phone and ask what a customer actually needs: who you are, what you do, where you are, and how to contact you.
Fonts count too. Each extra family and weight is another file. In the editor, open site styles and set a heading font and a body font, then leave it there. Reserve heavy animation and parallax settings for pages that are not your main entry point.
Use pagespeed.web.dev, paste in one page address at a time and read the mobile tab. Test your home page, your main service page and your contact page separately, because they carry different content.
Work through the opportunities list from the top, change one thing in the editor, save, then test the same address again. Changing several things at once makes it hard to tell what helped. Also check the page on your own phone away from office wifi, since that is closer to what a customer gets.
If images are lean, the video is gone and the page is still sluggish, the cause may be the template, a code injection left over from an old tool, or too many pages competing on one layout. Note what the testing tool flags and tackle those items one at a time.
If you would rather have someone look at it first, a free website check can point out which pages are heaviest and what to change before you start editing.
This guide was written with AI help and checked by an automatic honesty filter (no made-up numbers, no ranking promises). It is general information, not professional advice.
Run the free website check: it tests your homepage on a phone and lists what's measurably slowing it down or confusing visitors.
Want us to fix it for you? Starter: we fix your website for you, $9 a month, cancel any time. No ranking promises.
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