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A website and a Google Maps listing are two separate things. Your WordPress site can be live, fast and full of good content, and your business can still be missing from Maps, because Maps pulls from a Google Business Profile, not from your site. This guide is not made by, partnered with or endorsed by WordPress, and walks through the usual causes and the fix for each.
Google Maps shows business listings that come from Google Business Profile. Your WordPress site can support that listing and help Google trust it, but publishing pages does not create a map pin on its own.
Start by searching for your business name plus your city or town on Google. If you see a panel with your hours, address and a map, a profile exists. If nothing appears, you likely need to create one.
If no profile exists, create one at business.google.com using an email address you control and will keep. Choose the same business name you use on your signage and on your site, with no extra words added for search.
If a profile exists but is unverified, it may not show in Maps at all. Sign in, look for the verification prompt, and complete the method Google offers you, which may be a postcard, a phone call, an email or a short video. Verification can take time, so avoid editing the profile heavily while it is in progress.
Google compares the details on your profile with the details on your website. When the two disagree, trust drops and your listing can be held back.
Open your WordPress site and check the footer, the contact page and the header. Make the name, street address, suite number, town and phone identical to the profile, character for character. Pick one phone number and use it everywhere, including any tracking number you may have added in the past.
In WordPress you can edit these in Appearance, then Editor or Customize for the footer and header, and directly in the contact page itself. If a plugin or theme block prints your address, update it there too, since an older copy can linger.
The primary category tells Google what you are, and it shapes the searches your listing can appear for. A vague category, or one left over from a previous owner, is a common reason a listing stays quiet.
In your profile, open the edit screen and set one primary category that describes your main service in the way a customer would say it. Add secondary categories only for services you genuinely offer, then list your services and a short description that matches your site.
Make sure the profile is open and not marked closed, suspended or merged with a duplicate. If you find two listings for the same place, request removal of the one you do not use.
Add the same website address that your site actually resolves to, including whether it uses www. A link that redirects several times, or points to an old page, is worth tidying. You can test page speed for free at pagespeed.web.dev, and keep Largest Contentful Paint at 2.5 seconds or less, Cumulative Layout Shift at 0.1 and Interaction to Next Paint at 200 milliseconds.
This guide was written with AI help and checked by an automatic honesty filter (no made-up numbers, no ranking promises). It is general information, not professional advice.
Run the free website check: it tests your homepage on a phone and lists what's measurably slowing it down or confusing visitors.
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